General principles for engagement design
Engagement process should take into account:
- Project context (i.e. project goals, objectives and anticipated outcomes)
- Community context within which your project sits (i.e. your community profile and the social and political context)
- Project parameters (including the project size, budget, timeline and resources allocated)
- Project teams (i.e. skills of team and availability of the members).
Engagement project
- Make sure content level and design matches audience
- Engage participants through appropriate tools:
- envisioning, values clarification, critical and systemic thinking, partnerships, participation
- Use activities that promote reflective skills
- Create a non-threatening climate - reflect on obstacles to free participation and discussion, and see if I can design in break-downs for these.
- Shouldn't impose a specific behaviour change - this can be paternalistic and get people offside.
- should focus on lifestyle choices and equipping people/communities with the critical reflection skills to evaluate their choices and see how to marry those with their visions for how they want their world to develop
- Focus on system changes and how people can affect them
- Does it build capacity?
- Should seek to create a positive future, and to encourage ownership of both problems AND their solutions
- Should impart critical thinking and evaluation skills, rather than just knowledge
Evaluation and meaurement
- Build in evaluation from the start - when designing program, make sure have a) measurable KPIs or indicators and b) that they help address or reach your overall purpose.
- This'll help with measurement at end, and means that you can collect data as you go - good if you have to justify your program halfway through.
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